1. Safety

When people install an app from the App Store, they want to feel confident that it’s safe to do so—that the app doesn’t contain upsetting or offensive content, won’t damage their device, and isn’t likely to cause physical harm from its use. We’ve outlined the major pitfalls below, but if you’re looking to shock and offend people, the App Store isn’t the right place for your app.

• 1.1 Objectionable Content

  Apps should not include content that is offensive, insensitive, upsetting, intended to disgust, or in exceptionally poor taste. Examples of such content include:

  • 1.1.1 Defamatory or mean-spirited content, including references or commentary about religion, race, sexual orientation, gender, or other targeted groups, particularly if the app is likely to place a targeted individual or group in harm’s way. Professional political satirists and humorists are generally exempt from this requirement.
  • 1.1.2 Realistic portrayals of people or animals being killed, maimed, tortured, or abused, or content that encourages violence. “Enemies” within the context of a game cannot solely target a specific race, culture, real government, corporation, or any other real entity.
  • 1.1.3 Depictions that encourage illegal or reckless use of weapons and dangerous objects, or facilitate the purchase of firearms.
  • 1.1.4 Overtly sexual or pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings."
  • 1.1.5 Inflammatory religious commentary or inaccurate or misleading quotations of religious texts.
  • 1.1.6 False information and features, including inaccurate device data or trick/joke functionality, such as fake location trackers. Stating that the app is “for entertainment purposes” won’t overcome this guideline. Apps that enable anonymous or prank phone calls or SMS/MMS messaging will be rejected.
• 1.2 User Generated Content

  Apps with user-generated content present particular challenges, ranging from intellectual property infringement to anonymous bullying. To prevent abuse, apps with user-generated content or social networking services must include:

  • A method for filtering objectionable material from being posted to the app
  • A mechanism to report offensive content and timely responses to concerns
  • The ability to block abusive users from the service
  • Published contact information so users can easily reach you

  Apps with user-generated content or services that end up being used primarily for pornographic content, objectification of real people (e.g. “hot-or-not” voting), making physical threats, or bullying do not belong on the App Store and may be removed without notice. If your app includes user-generated content from a web-based service, it may display incidental mature “NSFW” content, provided that the content is hidden by default and only displayed when the user turns it on via your website.

• 1.3 Kids Category

  The Kids Category is a great way for people to easily find apps that are appropriate for children. If you want to participate in the Kids Category, you should focus on creating a great experience specifically for younger users. These apps must not include links out of the app, purchasing opportunities, or other distractions to kids unless reserved for a designated area behind a parental gate. Keep in mind that once customers expect your app to follow the Kids Category requirements, it will need to continue to meet these guidelines in subsequent updates, even if you decide to deselect the category. Learn more about parental gates.

  Apps in the Kids Category may not include behavioral advertising (e.g. the advertiser may not serve ads based on the user’s activity), and any contextual ads must be appropriate for young audiences. You should also pay particular attention to privacy laws around the world relating to the collection of data from children online. Be sure to review the Privacy section of these guidelines for more information.

• 1.4 Physical Harm

  If your app behaves in a way that risks physical harm, we may reject it. For example:

  • 1.4.1 Medical apps that could provide inaccurate data or information, or that could be used for diagnosing or treating patients may be reviewed with greater scrutiny. If your medical app has received regulatory clearance, please submit a link to that documentation with your app.
  • 1.4.2 Drug dosage calculators must come from the drug manufacturer, a hospital, university, health insurance company, or other approved entity, or receive approval by the FDA or one of its international counterparts. Given the potential harm to patients, we need to be sure that the app will be supported and updated over the long term.
  • 1.4.3 Apps should not encourage illegal or excessive consumption of drugs or alcohol; or encourage minors to consume drugs, alcohol, or tobacco; and facilitating the sale of marijuana isn’t allowed.
  • 1.4.4 Apps may only display DUI checkpoints that are published by law enforcement agencies, and should never encourage drunk driving or other reckless behavior such as excessive speed.
  • 1.4.5 Apps should not urge customers to use their devices in a way that contradicts safety documentation for Apple hardware, risking damage to the device or physical harm to people. For example, apps should not encourage placing the device under a mattress or pillow while charging. Review device documentation.
• 1.5 Developer Information

  People need to know how to reach you with questions and support issues. Make sure your Support URL includes an easy way to reach you. Failure to include accurate and up-to-date contact information not only frustrates customers, but may violate the law in some countries. Also ensure that Wallet passes include valid contact information from the issuer and are signed with a dedicated certificate assigned to the brand or trademark owner of the pass.

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1。安全

当人们从应用程序商店安装一个应用程序，他们想相信它是安全的，这样做的应用程序不包含损坏或进攻内容，不会损坏他们的设备，并不会造成其使用的物理伤害。我们已经概述了下面的主要陷阱，但如果你想震惊和得罪人，应用程序商店是不是你的应用程序的正确位置。

1.1令人反感的内容

应用程序不应该包含的内容是进攻，不敏感，心烦意乱，意在厌恶，或在非常差的味道。这些内容的例子包括：

1.1.1诽谤或卑鄙的内容，包括引用或评论关于宗教、种族、性取向、性别或其他目标群体，特别是如果应用程序是可能的地方有针对性的个体或群体伤害的方式。专业的政治讽刺作家和幽默作家一般都是免除这一要求。

1.1.2现实描绘人或动物被杀害、致残、折磨、或滥用，或内容，鼓励暴力。游戏中的“敌人”不能仅仅针对某个特定的种族、文化、真实政府、公司或其他真实实体。

1.1.3描绘，鼓励非法或轻率地使用武器和危险的物品，或促进购买枪支。

1.1.4性感或色情材料，通过Webster的词典定义为“性器官或明确的描述或展示活动旨在激发性欲而不是审美或情感。”

1.1.5炎症宗教评论或错误或误导性的语录宗教文本。

1.1.6虚假信息和特征，包括不准确的设备数据或恶作剧玩笑的功能，如假定位跟踪器。说明应用程序是“为了娱乐目的”不会克服这个准则。应用程序启用匿名或恶作剧电话或短信/彩信消息将被拒绝。

1.2用户生成内容

与用户生成内容的应用程序提出了特别的挑战，从知识产权侵权到匿名欺负。为了防止滥用，应用程序与用户生成的内容或社交网络服务必须包括：

一个被发布到App内容过滤方法

报告攻击内容和及时回应关切的机制

阻止滥用用户服务的能力

发布联系人信息，让用户可以轻松地联系你

与用户生成的内容或服务，最终被主要用于色情内容的应用程序，真正的人的对象化（例如“热不热”的投票），使身体的威胁，或欺负行为不属于在App Store和可能会被删除，恕不另行通知。如果你的应用程序包括由网络服务内容的用户，它可能会显示附带成熟“NSFW”的内容，但内容默认是隐藏的，只显示当用户打开它通过你的网站。

1.3个孩子的范畴

孩子类是一个很好的方式让人们很容易地找到适合儿童的应用程序。如果你想参加孩子类，你应该专注于创造一个伟大的经验，专门为年轻用户。这些应用程序不包括链接的应用程序，购买机会，或其他分心的孩子，除非预留在父母的门后指定的区域。记住，一旦客户期望你的应用要遵循孩子范畴的要求，它将需要继续满足后续更新这些指南，即使你决定取消类。了解更多关于父母的大门。

在儿童类别中的应用程序可能不包括行为广告（例如，广告客户可能不基于用户的活动服务的广告），和任何上下文广告必须适合年轻观众。您还应该特别注意世界各地的隐私法有关收集儿童在线数据。请务必审阅这些信息的隐私部分以获取更多信息。

1.4物理伤害

如果您的应用程序的行为方式，危害身体的伤害，我们可能会拒绝它。例如:

1.4.1医疗应用程序可能提供不准确的数据或信息，或可用于诊断或治疗的患者可进行更严格的审查。如果您的医疗应用程序已收到监管间隙，请提交链接到该文档与您的应用程序。

1.4.2药物剂量计算器必须来自药品生产企业、医院、大学、医疗保险公司、或其他经批准的实体，或获得批准由FDA或其国际同行。鉴于潜在的伤害患者，我们需要确保该应用程序将得到支持和更新的长期。

1.4.3应用程序不应鼓励非法或过量药物或酒精消费；或鼓励未成年人吸毒、酒精或烟草；促进销售大麻是不允许的。

1.4.4应用程序可能只显示