4. Design

• 4.1 Copycats
• 4.2 Minimum Functionality
• 4.3 Spam
• 4.4 Extensions
• 4.5 Apple Sites and Services

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4.设计

4.1操作台

4.2最小的功能

4.3垃圾邮件

4.4扩展

4.5苹果网站和服务

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4. Design

Apple customers place a high value on products that are simple, refined, innovative, and easy to use, and that’s what we want to see on the App Store. Coming up with a great design is up to you, but the following are minimum standards for approval to the App Store. And remember that even after your app has been approved, you should update your app to ensure it remains functional and engaging to new and existing customers. Apps that stop working or offer a degraded experience may be removed from the App Store at any time.

• 4.1 Copycats

  Come up with your own ideas. We know you have them, so make yours come to life. Don’t simply copy the latest popular app on the App Store, or make some minor changes to another app’s name or UI and pass it off as your own. In addition to risking an intellectual property infringement claim, it makes the App Store harder to navigate and just isn’t fair to your fellow developers.

• 4.2 Minimum Functionality

  Your app should include features, content, and UI that elevate it beyond a repackaged website. If your app is not particularly useful, unique, or “app-like,” it doesn’t belong on the App Store. If your App doesn't provide some sort of lasting entertainment value, or is just plain creepy, it may not be accepted. Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book or game guide should be submitted to the iBooks Store.

  • 4.2.1 Apps should use APIs and frameworks for their intended purposes and indicate that integration in their app description. For example, the HomeKit framework should provide home automation services; and HealthKit should be used for health and fitness purposes and integrate with the Health app.
  • 4.2.2 Other than catalogs, which have a dedicated category, apps shouldn’t primarily be marketing materials, advertisements, web clippings, content aggregators, or a collection of links.
  • 4.2.3 Your app should work on its own without requiring installation of another app to function.
  • 4.2.4 Apple Watch apps that appear to be a watch face are confusing, because people will expect them to work with device features such as swipes, notifications, and third party complications. Creative ways of expressing time as an app interface is great (say, a tide clock for surfers), but if your app comes too close to resembling a watch face, we will reject it.
  • 4.2.5 Apps that are primarily iCloud and iCloud Drive file managers need to include additional app functionality to be approved.
• 4.3 Spam

  Don’t create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, universities, etc., consider submitting a single app and provide the variations using in-app purchase. Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, and Kama Sutra apps already. Spamming the store may lead to your removal from the Developer Program.

• 4.4 Extensions

  Apps hosting or containing extensions must comply with the App Extension Programming Guide or the Safari Extensions Development Guide and should include some functionality, such as help screens and settings interfaces where possible. You should clearly and accurately disclose what extensions are made available in the app’s marketing text.

  • 4.4.1 Keyboard extensions have some additional rules.
    

    They must:

    • Provide keyboard input functionality (e.g. typed characters);
    • Provide a method for progressing to the next keyboard;
    • Remain functional without full network access;
    • Provide Number and Decimal keyboard types as described in the App Extension Programming Guide;
    • Collect user activity only to enhance the functionality of the user’s keyboard extension on the iOS device.

    They must not:

    • Include marketing, advertising, or in-app purchases;
    • Launch other apps besides Settings; or
    • Repurpose keyboard buttons for other behaviors (e.g. holding down the “return” key to launch the camera.
  • 4.4.2 Safari extensions must run on the current version of Safari on OS X. They may not interfere with System or Safari UI elements and must never include malicious or misleading content or code. Violating this rule will lead to removal from the Developer Program. Safari extensions should not claim access to more websites than strictly necessary to function.
  • 4.4.3 Stickers

    Stickers are a great way to make Messages more dynamic and fun, letting people express themselves in clever, funny, meaningful ways. Whether your app contains a sticker extension or you’re creating free-standing sticker packs, its content shouldn’t offend users, create a negative experience, or violate the law.

    • (i) In general, if it wouldn’t be suitable for the App Store, it doesn’t belong in a sticker.
    • (ii) Consider regional sensitivities, and do not make your sticker pack available in a country where it could be poorly received or violate local law.
    • (iii) If we don’t understand what your stickers mean, include a clear explanation in your review notes to avoid any delays in the review process.
    • (iv) Ensure your stickers have relevance beyond your friends and family; they should not be specific to personal events, groups, or relationships.
    • (v) You must have all the necessary copyright, trademark, publicity rights, and permissions for the content in your stickers, and shouldn’t submit anything unless you’re authorized to do so. Keep in mind that you must be able to provide verifiable documentation upon request. Apps with sticker content you don’t have rights to use will be removed from the App Store and repeat offenders will be removed from the Developer Program. If you believe your content has been infringed by another provider, submit a claim here.
• 4.5 Apple Sites and Services
  • 4.5.1 Apps may use approved Apple RSS feeds such as the iTunes Store RSS feed, but may not scrape any information from Apple sites (e.g. apple.com, the iTunes Store, App Store, iTunes Connect, developer portal, etc.) or create rankings using this information.
  • 4.5.2 The Apple Music API lets customers access their subscription while using your app. Users must initiate the stream and be able to navigate playback using standard media controls such as “play,” “pause,” and “skip;” apps may not automate these actions. Moreover, your app may not require payment or indirectly monetize access to the Apple Music service (e.g. in-app purchase, advertising, requesting user info).
  • 4.5.3 Do not use Apple Services to spam, phish, or send unsolicited messages to customers, including Game Center, Push Notifications, etc. Do not attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, aliases, or other information obtained through Game Center, or you will be removed from the Developer Program.
  • 4.5.4 Push Notifications must not be required for the app to function, and should not be used for advertising, promotions, or direct marketing purposes or to send sensitive personal or confidential information.
  • 4.5.5 Only use Game Center Player IDs in a manner approved by the Game Center terms and do not display them in the app or to any third party.

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4。设计

苹果客户对产品的简单，精致，创新，易于使用的高价值，这就是我们想看到的应用程序商店。拿出一个伟大的设计是由你，但以下是最低批准标准的应用程序商店。请记住，即使在您的应用程序已被批准，你应该更新你的应用程序，以确保它仍然功能和从事新的和现有的客户。停止工作或提供降级体验的应用程序可能会在任何时候从应用程序商店删除。

4.1台

想出你自己的主意。我们知道你有他们，所以让你的生活。不要简单地复制最新流行应用程序的应用程序商店，或做一些小的变化，以其他应用程序的名称或用户界面，并把它作为自己的。除了冒着侵犯知识产权的风险，它使应用程序商店更难以浏览，只是不公平的你的同行开发者。

4.2最小的功能

你的程序应该包含的功能，内容，和UI，提升超越包装网站。如果您的应用程序不是特别有用，唯一的，或“应用程序一样，”它不属于应用程序商店。如果您的应用程序没有提供某种持久的娱乐价值，或者只是简单的令人毛骨悚然的，它可能不被接受。应用程序是一个简单的歌曲或电影应该提交到iTunes商店。应用程序仅仅是一本书或游戏指南应提交iBooks商店。

4.2.1应用程序应该使用的API和框架的预期目的，表明他们的应用程序的描述，整合。例如，HomeKit框架应该提供家庭自动化服务；与HealthKit应该用于健康和健身的目的与健康应用程序整合。

4.2.2以外的目录，其中有一个专门的类，应用程序不应该主要是营销材料，广告、网页剪辑、内容集成商，或链接。

4.2.3你应该对自己的工作不需要另一个应用程序安装的功能。

4.2.4苹果手表应用，似乎是一个看脸是令人困惑的，因为人们会期望他们以装置特征如挥笔，通知的工作，和第三方的并发症。创造性的方式表达的时间作为一个应用程序接口是伟大的（比如说，一个浪潮时钟），但是如果你的程序过于靠近像面上看，我们会拒绝它。

4.2.5应用程序，主要是iCloud和iCloud Drive文件管理人员需要有额外的应用程序的功能被批准。

4.3垃圾邮件

不要创建同一应用程序的多束IDS。如果您的应用程序有不同版本的特定地点，体育队，大学等，考虑提交一个单一的应用程序，并提供在应用程序购买的变化。也避免打桩一类，已经饱和；App Store有足够的放屁，打嗝，手电筒，和爱经已。垃圾邮件的商店可能会导致你从开发商拆除方案。

4.4扩展

应用程序托管或包含扩展名必须符合应用程序扩展编程指南或Safari扩展开发指南，包括一些功能，如帮助屏幕和设置界面，可能。您应该清楚，准确地透露哪些扩展是在应用程序的营销文本。

4.4.1键盘扩展有一些额外的规则。

他们必须：

提供键盘输入功能（如打字字符）；

提供前进到下一个键盘的方法；

保持功能没有完整的网络访问；

提供在应用程序扩展编程指南中描述的数字和十进制键盘类型；

收集用户的活动，只有加强对iOS设备用户的键盘扩展功能。

他们不能：

包括营销，广告，或在应用程序购买；

除了设置其他应用程序；或

将键盘按键的其他行为（如按住“返回”键启动相机。

4.4.2 Safari扩展必须运行在当前版本的Safari在OS X不得干涉系统或Safari的UI元素和绝不包含恶意的或误导性内容或代码。违反此规则将导致从开发程序移除。Safari扩展不应要求获得更多的网站比严格的必要功能。

4.4.3贴纸

贴纸是一个伟大的方式，使信息更加充满活力和乐趣，让人们表达自己在聪明，有趣，有意义的方式。无论您的应用程序包含一个标签扩展或你创建独立的贴纸包，其内容不应该得罪用户，创建一个负面的经验，或违反法律。

（i）一般来说，如果它不适合应用程序商店，它不属于贴纸。

（ii）考虑地区的敏感性，不要使您的贴纸包可在一个国家，它可能收到不良或违反当地法律。

（iii）如果我们不明白你的贴纸是什么意思，请在你的评论单中有清楚的解释，以避免审查过程中的任何延误。

（iv）确保你的贴纸与你的朋友和家人有关联；他们不应针对个人事件、团体或关系。

（v）你必须有所有必要的版权，商标，宣传权和许可的内容在你的贴纸，不应该提交任何东西，除非你有授权这样做。请记住，您必须能够提供可验证的文件要求。与贴纸内容你没有权利使用的应用程序将被删除从应用程序商店和重复的罪犯将被删除从开发程序。如果您认为您的内容已被另一个供应商侵犯，请在这里提交索赔。

4.5苹果网站和服务

4.5.1应用程序可以使用RSS等批准了苹果iTunes商店的RSS源，但不可能刮的任何信息（例如从苹果网站Apple.com，iTunes Store，App Store，iTunes Connect开发者门户，等）或使用此信息创建排名。

4.5.2苹果音乐API可以让用户在使用你的应用程序访问他们的订阅。用户必须启动流，并能够浏览播放使用标准媒体控件，如“播放”，“暂停”和“跳过”应用程序可能不会自动这些行动。此外，您的应用程序可能不需要支付或间接赚钱获得苹果音乐服务（例如，在应用程序内购买，广告，请求用户信息）。

4.5.3不使用苹果服务的垃圾邮件，网络钓鱼，或发送未经请求的信息发送给客户，包括游戏中心，推送通知，等不要尝试反向查找、跟踪、联系、联想、矿山、收获，或利用玩家的ID，别名，或其他信息，通过游戏中心获得的，或者你会从开发商程序删除。

4.5.4推送通知不能为应用程序功能的需要，而不应被用于广告，促销，或直接营销的目的或发送敏感的个人或机密信息。

一的方式在游戏中心批准4.5.5只能使用游戏中心的玩家ID不在应用程序或任何第三方的显示。